This
is Dejay's seventh meeting of the day. Her latest album, PCP, was released
yesterday and she's been running all around Hong Kong promoting it. She
orders some food and apologizes for eating during our interview; this
is the first opportunity she's had to have a meal so far. So when asked
why she decided to take on the challenge of putting out her own record
instead of accepting the major label offers she's received, Dejay Choi,
otherwise known as indie pop music group The Pancakes, looks up from her
plate of fried turnip cakes and pauses slightly. "I guess I wanted,
hmmm, what's the word for it, autonomy?" she says, smiling coyly.
If
it's autonomy Dejay wants, then she's got to be the happiest girl in the
world. As the sole singer, songwriter, producer, and distributor of The
Pancakes, the 22-year-old enjoys full control over every single aspect
of her music. And when she's not making music, she's busy scheduling meetings
and interviews, sending her music to magazines and labels all over the
world, and booking shows for the Pancakes. All by herself. Welcome to
DIY, Pancakes style.
She nods her head frantically during the interview and starts answering
our questions before we've even finished asking them? - this is not someone
with time to kill. Busy as she is, Dejay has found the time to release
two albums and perform in a handful of venues, all the while maintaining
her day job in a library. And that's why everybody wants a word with her.
Before she recorded two albums as The Pancakes, Dejay was making music
with the now-defunct band The Postcard. It was then, at the age of 18,
that she discovered the indie pop music scene. The simple production values
and twee stylings of indie pop are clearly apparent on the first Pancakes
album, Les Bonbons Sont Bons. Playful casio beats and chirpy melodies
are sprinkled throughout the sugary keyboard compositions, that are occasionally
augmented with guitar or bass.
The second Pancakes album, Pancakes Can Panik, was released just eight
months after Les Bonbons Sont Bons, and this time it will be available
internationally, thanks to Elephant Records, a Spanish indie label that
will handle the distribution of Dejay's music outside of Hong Kong. PCP
is actually a double album; the first disc is brand new Pancakes material.
The second disc, entitled Friendcakes, is a compilation of Pancakes songs
covered by Dejay's musician friends. It's a good introduction to many
of the players in Hong Kong's growing indie pop scene. PCP enjoys more
sophisticated production values than her first release, and this time
she haseight months worth of experience behind her. "It's definitely
a better album --? I wasn't really as happy with the first album as I
should have been, so I put this one out right away."The sentiments
found in Pancakes songs are fairly straightforward-? each song receives
an explanation in the liner notes along with the lyrics, which, for various
songs, are in
English, Cantonese, Swedish and Spanish. Dejay's job in a German language
institute library and obsession with Japanese comics play a part in the
international flavour of The Pancakes. GZM, a playful track on the first
Pancakes album, is dedicated to one of her favourite bands, the quirky
Scottish group Gorky's Zygotic Mynci and the lyrics for the song are culled
from the band's nonsensical song titles.
Dejay's musical influences run the gamut from the electronic folk music
of Momus to the post-modern pop of Apples in Stereo. Her eyes light up
as she describes meeting her pop heroes Stereo Total in Germany and claims
that most people in Hong Kong don't consider her a pop star, despite the
fact that the track "a" was featured in a popular advertisement
for KMB, a Hong Kong bus company. It is apparent that despite lending
her music to corporate advertisements, Dejay is not interested in straying
rom her DIY roots.
"If anybody calls to discuss my music, I'll meet with them and we'll
talk like old friends. But after I had a few meetings with major labels,
I decided to just let them know over the phone that I'm not interested."For
now Dejay is simply interested in playing more music with her friends.
She does, however, let us in on some of her future
plans, which include publishing a bimonthly magazine that will include
record reviews and articles written by her friends, as well as a bonus
CD. Given the pace that she's accustomed to working at, the next Pancakes
release shouldn't be that far away, either. Most people might have difficulty
keeping up with a life like Dejay's, but autonomy has served her well:
"I'm really happy doing what I'm doing now… I'm doing everything
I want to do."
As our interview draws to a close, Dejay Choi rushes off, leaving a palpable
trail of energy in her wake. Everything seems to return to a normal pace.
But no matter where she's going, one thing is certain ? things there are
about to speed up.
Damon
Caldwell & Tara Sinn
published in tofu#3 http://www.thepancakes.com
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